GoPro’s NAMM Show Debut with performances by Jonny Lang, Sheila E. and Robby Kreiger’s Jam Kitchen and unveiling of HERO3+ Black Edition for Musicians

The GoPro Stage in the Grand Plaza hosted after dark performances by Jonny Lang, Sheila E., and Robby Krieger’s Jam Kitchen.

Photos: Jesse Grant/Getty Images for NAMM

The main stage at the entrance to NAMM in the Grand Plaza at the Anaheim Convention Center was sponsored this year by GoPro and featured performances by Jonny Lang, Sheila E. and Robby Krieger’s Jam Kitchen.

GoPro helps superstars and rising stars capture and share epic music moments with the debut of the HERO3+® Black Edition bundled with mounts made for music.

The soon to be released musician-focused version of it’s best selling HERO3+ Black Edition camera, HERO3+ Black Edition/Music, includes everything needed to capture professional quality photos and video of any music moment, from practice to performance. Debuting at The NAMM Show, HERO3+ Black Edition/Music, makes it easy for musicians to mount the camera to instruments, mic stands and other stage equipment to capture immersive GoPro-style footage and unique points of view. Artists can also use the GoPro App on a mobile device to control the camera if it’s mounted out of reach, while GoPro’s free editing software, GoPro Studio, makes it easy to edit professional looking videos for self-promotion on YouTube, Facebook, Instagram and other platforms. “This is a natural step for us, as music has been a huge part of GoPro for years,” said GoPro CEO and Founder, Nick Woodman. “From the inspiring soundtracks we feature in our videos to the immersive performances we’ve seen captured with our cameras, music is a big part of our inspiration here at GoPro and we’re fired up to help musicians of all levels capture and share their passion with the world.” HERO3+ Black Edition/Music (MSRP $399.99) will be available this spring at retailers worldwide, including Guitar Center, Sam Ash and Sweetwater in the U.S. and Long & McQuade in Canada.